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End of Life Tools

Partner program

Partner program terms

Last updated October 2, 2026. These terms apply to everyone in the End of Life Tools partner program. By applying, you agree to them.

1. Joining

Anyone can apply on our partner page. We review every application and may decline or remove any partner at our discretion, for example where the audience or promotion methods aren't a good fit. You must be at least 18.

2. Your link and how sales are credited

  • When we approve you, we send you a referral code. Add ?ref=yourcode to the address of any page on endoflifetools.com.
  • When someone follows your link, our site stores your code in a first-party cookie for 60 days.
  • If they buy a planning kit or the Simple Will Maker in that time, using the same browser, the sale is credited to you.
  • If they later follow a different partner's link, the most recent link counts.
  • Visitors who block cookies or switch devices may not be tracked. We can't credit sales we can't attribute.

3. Commission

  • You earn 30% of the amount the customer pays for each credited sale (excluding any taxes).
  • No commission is paid on free products, on your own purchases, or on sales that are refunded, charged back or cancelled.
  • Commissions are “pending” for 30 days, which is our refund window, then become “confirmed”.
  • We may change the commission rate with at least 30 days' notice by email. Sales made before the change keep the old rate.

4. Payouts

  • We pay confirmed commissions once a month by PayPal or Wise, in US dollars, once your confirmed balance reaches $25.
  • Balances below the minimum roll over to the next month.
  • You're responsible for giving us a valid payout email, for any fees your payment provider charges you, and for your own taxes.

5. How you may promote us

You may share your link on your own website, newsletter, social media, podcast, videos or in your work with clients, as long as you:

  • Disclose it. Say clearly, next to the link, that you earn a commission. In the US this is required by the FTC's Endorsement Guides; similar rules apply elsewhere.
  • Are honest. Describe our products accurately. Don't promise legal, tax or financial outcomes, and don't present yourself as End of Life Tools or as working for us.
  • Are kind. Many of our customers are grieving. Don't use pressure, fear or urgency to sell.

6. What's not allowed

  • Spam of any kind: unsolicited email, messages, comments or forum posts.
  • Bidding on “End of Life Tools”, “endoflifetools” or close variations in paid search or social ads.
  • Coupon, cashback, incentivized-click or reward sites, and offering your own rebates for buying through your link.
  • Cookie stuffing, hidden links, automated clicks, or any attempt to credit sales you didn't genuinely refer.
  • Buying through your own link (including for family members using your account or card).
  • Using our name, logo or content in a way that suggests we endorse your business, without our written permission.

If we find a breach, we may withhold or reverse the affected commissions and remove you from the program.

7. Your dashboard and data

Approved partners get a private dashboard link showing visits, sales and earnings. Keep it private. We use the details you give us only to run the program and pay you; see our privacy policy. We never share customers' personal details with partners.

8. Changes and ending the program

We may update these terms or end the program at any time with at least 30 days' notice by email. You can leave at any time by emailing us. Confirmed commissions earned before the end date will still be paid once they reach the minimum payout.

9. Independence

You're an independent partner, not an employee, agent or representative of End of Life Tools.

10. Contact

Questions about the program: partners@endoflifetools.com.