Legal

Privacy Policy

Your privacy matters to us, especially when you are reading about sensitive end-of-life planning topics.

Effective Date: February 12, 2025
Last Updated: May 10, 2026

1. Introduction

End of Life Tools ("End of Life Tools," "we," "our," or "us") operates the website at endoflifetools.com (the "Website"). End of Life Tools is the data controller responsible for the limited information described in this policy. This Privacy Policy is written for a United States audience and explains what information is collected when you visit the Website, how it is used, and the choices you have.

We understand that end-of-life planning involves deeply personal topics. Importantly, the Website has no user accounts and no server-side database of personal information. You do not register, log in, or create a profile. The information practices below reflect that reality honestly.

By using the Website, you agree to this Privacy Policy. If you do not agree, please discontinue use of the Website.

2. Information We Collect

Because we do not operate accounts or store submissions on a server, the information involved is limited:

2.1 Information You Provide

  • Email contact: If you email us (for example, for support, a privacy request, or a correction), we receive your email address and the contents of your message. This is handled through our email provider, not stored in a website database.
  • Tool inputs: Numbers and selections you enter into our calculators and checklists are processed entirely in your browser. This data is not transmitted to or stored on our servers.

2.2 Information Collected Automatically

When you visit the Website, certain technical information is collected automatically by our hosting infrastructure and by third-party services such as advertising and analytics providers:

  • Device and browser information: Browser type, operating system, device type, and language preferences.
  • Log data: IP address, access times, pages viewed, and referring URL.
  • Usage data: Which articles and tools you view and how you navigate the Website.
  • Approximate location: General region inferred from your IP address (country/region level). We do not collect precise GPS geolocation.
  • Cookie and similar data: Information collected through cookies and similar technologies, as described in Section 4.

2.3 Information From Third Parties

Third-party vendors, including Google, may collect information about your visits to this Website and other websites in order to provide advertisements about goods and services that may interest you (see Section 5).

3. How We Use Information

  • Operate the Website: Serve pages, maintain functionality, and improve content and tools.
  • Respond to you: Reply to emails, support questions, and correction or privacy requests.
  • Analytics: Understand aggregate usage so we can improve the Website.
  • Advertising: Display advertisements through third-party networks, primarily Google AdSense (see Section 5).
  • Security and legal: Detect and prevent abuse, and comply with applicable U.S. law.

4. Cookies and Tracking Technologies

A cookie is a small data file stored on your device. The Website uses first-party cookies and local storage for basic functionality (for example, remembering a dismissed notice or your theme), and permits third-party cookies set by our advertising and analytics partners.

There is currently no consent management platform (CMP) banner on this Website. We are describing our practices honestly rather than implying a consent tool that does not exist. You can control or block cookies using your browser settings, and you can opt out of personalized advertising using the industry tools listed in Section 5.

4.1 Types of Cookies and Storage

  • Essential first-party storage: Browser local storage and cookies that remember preferences such as a dismissed banner or theme. These stay on your device and are not sent to our servers.
  • Analytics cookies: Used by analytics services to understand aggregate, mostly anonymized usage.
  • Advertising cookies (third-party): Set by Google and other advertising partners to serve and measure ads. Google's advertising cookies, including the DoubleClick/DART cookie, enable Google and its partners to serve ads to you based on your visits to this Website and/or other sites on the Internet.

4.2 Managing Cookies in Your Browser

Most browsers let you refuse or delete cookies. Disabling cookies may affect some Website features and may also affect how advertising opt-outs are stored.

  • Chrome: Settings › Privacy and security › Cookies and other site data
  • Firefox: Settings › Privacy & Security › Cookies and Site Data
  • Safari: Settings › Privacy › Manage Website Data
  • Edge: Settings › Cookies and site permissions › Cookies and site data

5. Advertising (Google AdSense)

We use third-party advertising companies to serve ads when you visit the Website, primarily Google AdSense, provided by Google LLC.

Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to this Website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to users based on their visits to this Website and/or other sites on the Internet.

Users may opt out of personalized advertising by visiting Google Ads Settings. You may also opt out of a third-party vendor's use of cookies for personalized advertising by visiting the industry opt-out pages below:

For more information about how Google uses data, see Google's Privacy Policy and How Google uses information from sites or apps that use its services. Other advertising partners delivered through Google may also use cookies; each operates under its own privacy policy.

6. Analytics

We may use third-party analytics services to understand aggregate usage of the Website. These services may use cookies and collect information such as your IP address and pages viewed. Their use of that information is governed by their own privacy policies. We use analytics only to improve content and usability, not to build individual profiles.

The Website links to third-party resources such as U.S. government agencies (for example, the FTC, Social Security Administration, and Department of Veterans Affairs), nonprofits, and other external sites. We do not control and are not responsible for the privacy practices of those sites. Review their privacy policies before providing any information to them.

8. Data Sharing and Disclosure

We do not sell your personal information for money. We share information only in these limited circumstances:

  • Service providers: Our hosting and email providers, which process data on our behalf.
  • Advertising and analytics partners: As described in Sections 5 and 6.
  • Legal requirements: When required by law or valid legal process.
  • Protection of rights: To protect the rights, safety, or property of End of Life Tools or the public.

9. Data Security

The Website is served over HTTPS (TLS encryption). Because we do not operate user accounts or a server-side store of personal information, the personal data we handle is minimal. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we use reasonable, commercially accepted safeguards.

10. Data Retention

  • Email correspondence: Retained by our email provider for as long as reasonably necessary to respond and keep a support record, then deleted.
  • Server and analytics logs: Technical logs and analytics data are retained for a limited period (typically up to 26 months for analytics) and may be kept indefinitely in aggregated, non-identifying form.
  • Advertising cookie data: Governed by the retention periods of Google and other advertising partners; see their privacy policies.
  • Browser local storage: Remains on your device until you clear your browser data.

11. Your Privacy Rights

Even though we hold very little personal information, you may contact us to:

  • Access: Ask what information we hold from your correspondence with us.
  • Correct or delete: Ask us to correct or delete email correspondence we hold, subject to legal record-keeping.
  • Opt out of personalized ads: Use the tools in Section 5 and your browser controls.

12. California Residents (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you the following rights:

  • Right to know: The categories and specific pieces of personal information collected, the sources, the purposes, and the third parties it is disclosed to.
  • Right to delete: Request deletion of personal information we hold about you, subject to legal exceptions.
  • Right to correct: Request correction of inaccurate personal information.
  • Right to opt out of sale/sharing: We do not sell personal information for money. However, the use of third-party advertising cookies (including Google AdSense) may be considered "sharing" for cross-context behavioral advertising under the CCPA/CPRA. You may opt out using the industry tools and browser controls in Section 5.
  • Right to limit sensitive information: We do not collect sensitive personal information for the purpose of inferring characteristics.
  • Right to non-discrimination: We will not discriminate against you for exercising these rights.

To exercise these rights, email us at privacy@endoflifetools.com. We will respond to verifiable requests within 45 days. You may use an authorized agent to submit a request on your behalf.

13. Children's Privacy (COPPA)

The Website is intended for adults dealing with end-of-life planning. It is not directed to children under 13, and we do not knowingly collect personal information from children under 13, consistent with the Children's Online Privacy Protection Act (COPPA).

If you are a parent or guardian and believe a child under 13 has provided us information, please contact privacy@endoflifetools.com and we will promptly delete it.

14. Do Not Track

There is no industry-wide standard for responding to browser "Do Not Track" signals, so the Website does not respond to them. You can still manage cookies in your browser and opt out of personalized advertising as described in Sections 4 and 5.

15. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. When we make material changes, we will update the "Last Updated" date above. Your continued use of the Website after an update constitutes acceptance of the revised policy.

16. Contact Us

For any questions or requests regarding this Privacy Policy or your information:

We aim to respond to legitimate privacy requests within 30 days. We may ask for information to verify your request before acting on it.

Free planning tools and clearly-sourced guidesResearched from primary U.S. public sourcesGeneral information, not professional advice